[SpaghettiCthulu]

That's like saying "to the user, email is the service"

[standardUser]

No, it is not, because "email" has been in the dictionary for 30 years and is universally understood.

The term "Mastodon" means, to most people, either "a website just like Twitter " or, more likely, absolutely nothing.

Is that difference, and the barrier it presents to new users, somehow unclear?