[usrusr]

“The industry" isn't a single uniform group. Sure, people who spent their career procuring industrial controllers won't look at Arduino even once when they introduce a non-maker form factor, and chances are they wouldn't be impressed if they did. But I can easily imagine that there's an underserved space between the extremes of the maker juggling dev-boards not really intended for him and the career specialist who goes to all the right trade shows. Some company for example that has barely enough controller needs to set aside full time staff for that, but does not want to outsource either.

It's possible that Arduino fantasizes about taking over large fractions of the industrial PLC market and if that's the case I'll chuckle agreeingly with everybody ridiculing them, but I believe that there could far more reasonable and realistic opportunities for them to stretch a little in that direction.