[tomaskafka]

Oh, I have a similar story from a local country-leading job portal. I tried to persuade them to invest in embedding-based search instead of the category (which is often wrong and ambiguous by both advertisers and searchers) + keywords, but '2 people for 1 quarter to demonstrate a prototype able to be tested in production' seemed too risky for the management, despite having really cool results from the offline prototype :/.

The risk of missed opportunity is harder to visualize and thus rarely considered.