[MontyCarloHall]

I wonder if the downfall of Twitter will herald the start of the adpocalypse—advertisers realizing en masse that the ROI of internet advertising isn’t worth the spend.

Have advertisers ever completely pulled out so abruptly from such a large platform before? If they notice that their revenue remains within forecast intervals, perhaps they will realize that their Twitter ad buys were doing nothing for their bottom line, and investigate whether ad buys on other platforms are similarly worthless.

[grappler]

if internet advertising really is that ineffective, how does one explain the incredible amount of it, its permeation of seemingly everything, and the amounts of money involved?

[salawat]

Mayhaps selling people things was secondary to aggregation of data on behavioral patterns?

In a capitalist system, of you want a surveillance network without saying you want a surveillance network, saying "it's for marketing" is about the path of least resistance.

[nathanaldensr]

Mass formation?

[grappler]

just by using that term, you leave the impression that you're on a weird fringe information diet.

e.g. https://apnews.com/article/coronavirus-pandemic-science-heal...