[selectout]

I'm always curious if he just set aside say $250k/year (2 year contract maybe?) to the top 100 content creators at Twitter/IG/TikTok today.

Add $25 million to the annual costs and have the chicken/egg problem semi-saved.

[thetli8]

my (limited) understanding is that, most of the time, the problem lies in aggregating demand vs owning the supply. it's harder to figure out demand.

it is a good thought experiment here (and HBS business case-worthy) to see who truly has the power - the creators or the platform.