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by PartiallyTyped 1311 days ago
> Advertisers have already pulled out of Twitter and Elon is talking about publicly shaming them.

Either Elon is delusional, or he is posturing. Either way, he is in no position to demand anything [1,2]. In [1], Elon was told by industry leaders what the issues with his approach are, and then Elon blocked one of them. Elon claims that activists are pushing advertisers but according to industry leaders, that is not true [1].

> Elon, Great chat yesterday, As you heard overwhelmingly from senior advertisers on the call, the issue concerning us all is content moderation and its impact on BRAND SAFETY/SUITABILITY. You say you’re committed to moderation, but you just laid off 75% of the moderation team!

> Advertisers are not being manipulated by activist groups, they are being compelled by established principles around the types of companies they can do business with. These principles include an assessment of the platforms commitment to brand safety and suitability.

So really; free-speech absolution does not work. Read the post I linked to.

> He could've invested in building technology from scratch to handle hate speech and removing bad apples.

Probably no. Read the post in the comment above.

Handling hatespeech from an operational perspective is one thing, and from a technical perspective e.g. identifying and categorizing it is a whole different thing.

Elon has already gone back to his free-speech absolutionism [3].

His tweets:

> Twitter will not allow anyone who was de-platformed for violating Twitter rules back on platform until we have a clear process for doing so, which will take at least a few more weeks

> Talked to civil society leaders @JGreenblattADL , @YaelEisenstat , @rashadrobinson , @JGo4Justice , @normanlschen , @DerrickNAACP , @TheBushCenter Ken Hersch & @SindyBenavides about how Twitter will continue to combat hate & harassment & enforce its election integrity policies

As for this one:

> How is his current reality any better than starting fresh.

He has users, for now. This means that he doesn't need to spend money on growth.

[1] https://www.mediaite.com/news/elon-musk-gets-pilloried-by-to...

[2] https://edition.cnn.com/2022/11/09/tech/musk-twitter-brands-...

[3] https://www.rollingstone.com/politics/politics-news/right-wi...