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by rrrrrrrrrrrryan 1311 days ago
Why use Ticketmaster, then?

I will sell tickets for your band/venue at whatever price you want, declare x% of the price a "fee," and give most of the fee back to you. I'll happily be the punching bag, but it won't work. Your fans will be upset with you, not me, for choosing a podunk, unheard of ticket seller that charges egregious fees.

The only reason why your band is going to choose Ticketmaster over my is because Ticketmaster already controls the market.

3 comments

No. You physically can not run a major (arena/stadium) tour without using live nation. They own or have cross deals with the production company, venue, etc. Even pre-merger they had their hands in many many many pies. Its not just ubiquity of the ticketing.
Ticketmaster does exactly what you say but everyone blames Ticketmaster and the bands can say “it’s our only option”.

It’s a great racket if you can get it setup. Encore and hotels have a similar one.

Don't they also own many venues as well?