[lozenge]

It's not a loss or near-loss.

I see it as a dodge around unit pricing. Every price has the price per item and the price per 100ml/100g/whatever is appropriate. It's the law that applies to all shops that aren't small.

Easy to compare, until you come to the discounted prices which don't have unit prices printed. They can be multi buys, Clubcard offers, bundles, or whatever.

[fallingknife]

Anyone who cares can pull out their phone and use the calculator