[mikeryan]

If you are a startup with close to $100M in revenues in someways you want the investors who are willing to do the work themselves. Early stage companies need to sell a story. More established ones want investors who understand the story they are already telling.

This advice is solid but I'd think that there are very few companies which it fits.

[vm]

Data speaks volumes at any stage. Fab is an extreme example though stating key metrics upfront goes a long way in capturing interest. If you're looking for a seed round to build metrics, at least show that you know which metrics to optimize and that you have a detailed plan on how to test & refine them