[excitom]

Remember "New Coke"? The Coca Cola people responded to taste tests that indicated people like Pepsi better by making it more sweet like Pepsi. Sales and PR disaster ensued, famous case study in MBA courses.

https://en.wikipedia.org/wiki/New_Coke

[sharemywin]

still think it was a trick to change the formula of "classic" coke to cheaper ingredients.