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by aatharuv 1311 days ago
This is what happens when the people responsible don't have basic cultural competence. Or possibly poorly written code. Or more likely poorly defined requirements handed from product management.

There are holidays where it is appropriate to advertise food sales. And there are days of commemoration of tragedies where you just may be in mourning.

1 comments

According to the article it was:

> The fast food chain said the "automated push notification" was "linked to calendars that include national observances".

Anyone with the slightest bit of foresight could have told you this was a completely idiotic idea to start with. Many countries have observances linked to deaths and tragedies.

I guess KFC should be lucky they didn't advertise fried chicken on MLK day.

> I guess KFC should be lucky they didn't advertise fried chicken on MLK day.

There was the 2020 Emancipation Day in Trinidad and Tobago gaff which included references to BML. KFC's statement ends with "we are reviewing the approval process of all our communications to avoid situations like this reoccurring," which apparently did not work.

https://sentientmedia.org/kfc-black-power-drumstick/