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by mahoho
1311 days ago
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Liquid Death strikes me as just an example of the "Gen Z blanding" described by that table in the article (ironic, maximalist, etc.). And that was basically the impression I got the first time I saw it in a store: just another dialectical evolution of cheap, cynical irony that I didn't find surprising at all at the time and I wouldn't be surprised if we see imitators in all kinds of brands in the near future. |
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