[mjs00]

One problem might be you seem "too new" to trust to give money to, and the site doesn't have the following 'signals' that will help someone trust you ... (the site could just be a shell designed to siphon credit card numbers from folks ...) - no customer service page with email address or method for inquiries - generally no contact info that includes legal company name, address, local phone number - No 'login' link on the home page that would indicate an account is set up after the first order, that would allow you to manage orders once placed. - A blurry photo with only twitter IDs for contact - No references or recommendations or affiliations that help me trust you. - No conditions of use, or copyright, or privacy notice which are kind of standard on commerce sites.

I get you are probably in a YC cohort based on the orange Y background in the fuzzy photo. But unless you are only marketing to others in YC, the 800# and lack of all other ways to contact you is not at all confidence inspiring in terms of giving money to you, to the general public.

All that, combined with a business model where you bill it all up front, it could be perceived as a little suspect. So not one specific thing, for me a bundle of indicators. Hope that helps.