[ctb9]

Where are you losing people? If no one is clicking get started, address the homepage first. If people look at products but still don't buy, start with your products page.

1. Are you performing split testing on major components of your landing page?

"Increase your brownie points!" strikes me as awkward and mathematical (makes me think $browniePoints++). Ask a few friends in your target market to help you brainstorm.

2. I almost missed the arrows to see more products per category. Make them more prominent and switch the circles in the top right for page numbers.

[spontaneus]

Ah, forgot to say where the drop-off is. We lose most people on the gift selection page.

- 60% make it from the homepage to the gift selection page (not bad).

- 3% make it to from the gift selection page to the billing page (eeeeh).

It's a huge drop-off and we are trying to pin-point why. It may be a product issue, but most people have given us good feedback on our selection of products. We are going to mix in some other brands to see if it helps at all.

We have split tested the landing page and were able to increase the click-through rate by 20%. No other split tests are running at the moment.