[costcofries]

This is complete BS. I run hundreds of a/b tests each quarter and I specifically refuse to run the types of experiments you allude to. My a/b testing is all about helping users achieve the things (the outcomes) that they want to achieve by using our product in the first place. If we can help them do that, with more ease, then we are creating a better experience.

Perhaps you should just agree that, "not all a/b testing is the same".

[fragmede]

How is that BS? Other companies don't have you there to say no to them and are definitely running the kind of experiments you're too good for.

[costcofries]

Did you even read my whole comment? It's BS because he/she/they blanketed it without taking any nuance which i tried to do with my comment + an example!

Quote - "Speaking from work experience: A/B testing doesn't look into the nuances of usability or productivity, it looks at easy-to-quantify metrics like conversion rates and money spent"