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by kat_rebelo 1316 days ago
A/B testing is a completely different thing from hiring Behavioral Psychologists to design your platform to be as addictive as possible

https://www.goodreads.com/book/show/30962055-irresistible

1 comments

this is a categorical error

obviously "A/B testing" is not "hiring psychologists", because one is in the category of experimental methods the other one is about human resources

yet there are obvious connections. A/B testing is used to increase "conversion", which is profitability. which is the same fuckin' thing as addictiveness in case of a site where you pay with your eyeballs