[erikpukinskis]

If I put on my rose colored glasses, I still wish Facebook had just stuck to identity.

They could’ve been “the login for the social internet”… they even built that platform! They just were so paranoid about losing control of the graph they shut it all down. Twitter also failed on the developer/platform front for the same reason.

They could’ve been the identity platform for every hot startup in the last 10 years. They could’ve courted developers such that every platform add-on they did got immediate head start… like ads! They could’ve out-AdSensed Adsense.

Anyway, I’m sure that’s all terrible business strategy, but it’s what I wish they had done. Even though I’d probably be cursing their name now if they owned all of our logins.