[PM_me_your_math]

Correct me if I am worng, but hasnt Twitter has seen more growth in the last week than it has in some time? 15 million new users isn't a meltdown, nor is thinning a bloated and wasteful enterprise. Also, if twitter goes completely belly up, Musk would still be worth hundreds of billions of dollars. Grave? I'm game for some hyperbole, but not this early.

[fleddr]

You being downvoted just shows even this community prefers emotional projections over simple facts.

There is no Twitter meltdown. Before Musk it was already in grave financial trouble and would have made 800m$ cuts anyway. Musk most certainly is clumsy in his actions and communications, but Twitter isn't going anywhere.

Likewise, Facebook isn't having a meltdown either. There's a dent in ad spent against a backdrop of 2 years of dramatic overhiring (same as Google, Stripe).

There's a 4% decline in revenue on a 27 billion quarterly revenue. Meltdown? There's a handful of companies on this planet being this profitable.

[roflyear]

Financially twitter is in a rough spot. They were not really making money. Now they have loans to pay too. It isn't in meltdown but certainly there are things to look at there. Sure, Elon can keep it going for as long as he'd like. But he's a fickle personality. I mean he went back and forth several times just with buying the company. Who knows if he'll lose interest.

[fleddr]

You're right, but Twitter basically has been in continuous financial trouble since eternity. In 2016 they almost went bankrupt. They tried to sell then but nobody wanted it. Just before Musk they were also in financial catastrophe mode. Under Musk, that will likely continue for at least a year. It's a fundamentally unhealthy businesses.

I'd like to use a common Dutch expression to explain the Twitter situation: "the soup isn't eaten as hot as it is served".

Musk wants absolute free speech but that's just a random interview quote, not the actual plan for Twitter. Users are abandoning the service in droves. No, they are not. A handful of advertisers stop spending (conveniently part of an economic downturn) but that doesn't mean the vast majority do, or do so indefinitely. Twitter is an awful place now, whilst he hasn't implemented a single change yet. Checkmarks will get decimated whilst his original unhinged idea is already dialed back.

Everybody's jumping on all kinds of hysterical projections that are not supported by the facts. There is no meltdown.

[roflyear]

Yup, they are worse off in some ways, and better in others. There is a lot of upsides with having a single person like this calling all the shots, and love him or hate him Musk has been successful in the past.

[NaturalPhallacy]

"Twitter usage is at an all-time high lol"

November 7th: https://twitter.com/elonmusk/status/1589784134691741696

The questions are: can they monetize that, and will it continue? But as far as twitter dying, the opposite is currently true. It's never been more alive.