[disgruntledphd2]

It would have cratered their gross margins though, which would have meant a (potentially permanent) hit to the share price.

I agree that it would have been a good strategy, but that's (presumably) why they never did it.

[danpalmer]

Interesting. Is that because payments are much lower margin than ads? Surely investors would be smart enough to see the additional revenue, and likely additional benefit to the ads business, as being worth it?

[disgruntledphd2]

Investors like standardized numbers apparently

[lvl102]

Payment has much higher multiple especially compared to FB. It’s quite literally the closest thing to printing money.

[disgruntledphd2]

It doesn't have the same margins as advertising.