[dfxm12]

Nice reply. Here is some additional food for thought: make up the difference between a $5 sale and a $20 sale This implies that Louis CK makes all $20 form that DVD sale. He stated in an NPR interview that he normally sees zero dollars from a TV special.

The author seems to assume that content owners aren't out to screw the talent and pay fair royalties, etc. This isn't the case. What we can learn here is that the Internet levels the playing field a bit. Contrary to what the author would have you think, all kinds of bands are making more money selling music directly to their audience than they ever could being jerked around by a record label. Yes, they aren't making as much money as a well established act, but they weren't going to anyway.

[Ravenlock]

True. I'm also a little confused by the "every two weeks" part of his initial question that I quoted.

Would I buy a $5 special every two weeks? No, but I wasn't going to buy a $20 special every 8 weeks, either, and Louis made $250,000 PROFIT in FOUR DAYS. He doesn't need to do this every two weeks or every month or even every six months (nor could he; he edits it all himself). Would I pay $5 every year for a new special from Louis CK? I certainly would.

Now, I guess the more logical way to interpret what the author wrote is "what if, between all the comedians, these things were dropping every 2 weeks?", but that's no different than what you have now, except it's physical media, a higher price, and a slightly more spread out timeline. In both cases, people will buy the stuff from the people they really like and want to support, and prioritize their spending along those lines.

Though actually I would argue that if 4 comedians get $5 out of me, that's better for all 4 of them (assuming I'm part of a larger audience) than if one of them got some cut of $20.