[rhacker]

AI won't eat lunch, but it may crowd the space with more people getting paid less.

A marketing person can't sit in front of Stable Diffusion and work it towards the campaign they want. They still need an art department that can iterate and make it match the campaign. The artist may very well be sitting in front of some iteration of stable diffusion/imagen/dalle but they still need to discern between AI generated outputs that work and that don't, and to iterate on it until it's right.

[aiappreciator]

Why do you think an 'art department' is still needed? The only reason why in-house art departments are needed, is because previously its hard to communicate 'exactly what you want' to an artist, hence in-housing to reduce communication friction.

In the future, the marketing guy, can just create a draft/visual guide through AI, and send it to some outsourced artist to refine. The outsourced artist can be from any country, because again, language for precise communication is less important.

Competition is going to be brutal, especially for more traditional corporate art (The standard corporate memphis style can already be perfectly executed by SD+dreambooth, because its so easy to draw)

Much better to be in the comics/animation/movie business, where demand will boom in response to drastically improved quality.

[user_named]

If you make marketing create art and talk to outsourced creators then guess what, you've turned the marketing department into and art department. Clearly the art department is still needed - according to yourself.

[Borrible]

I heard a talk last week from a co-founder of a social first agency who no longer hires storyboarders because it's cheaper and faster for his agency to make them themselves with freely available generative AI.

They also use AI tools for creative direction and text generation.

[LegitShady]

Before you declare this important find out if the product is any good. Any sweatshop can cut some jobs and replace them with a shit ai artist but how are the storyboards and how do they translate into the final product. There are many companies that do foolish things to replace a cheaply paid artist because they can't see past the savings and into how it affects the product.

If their storyboarder could be replaced completely by AI they needed a better one.