Anecdotally: not in a battle. I have unsubscribed from Netflix last year and got Disney+/Hulu for free. So these services are not fighting for my money!
Same. Although we resubbed to Netflix after going without it for 3 or 4 months. Netflix has juuuuuust enough content to keep my wife interested. I could go without it and wouldn't miss much. For as little TV she watches though, having "her" shows available when she does want to watch means we keep paying.
For me it wasn't just about money, I really disliked the process of going to Netflix and browsing their trash piles for 40 minutes before deciding to give up and go to bed.