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by LarsDu88
1321 days ago
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Disney has decades of experience with content that the whole family can enjoy. Netflix has a decade of experience with...AWS With Netflix you get a mixed bag of Stranger Things + stuff that most folks expect to be dropped after 2 seasons. When Netflix pivoted into content, they needed to get creatives and passionate people in charge rather than the tech-world PMs they ended up putting in charge. Disney might not be perfect, but for the MCU and Jon Favreau-adjacent Star Wars stuff, theres a distinct respect for story telling and characters that just totally missing from some of the high budget Netflix stuff. Properties like MillarWorld just have the soul sucked straight out of them in Netflix's hands |
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Very, very true. Disney's magic is their strength as a content brand. Not just their core products; with ESPN you know exactly what it's going to be, from live sports to documentaries.
Netflix made an amazing pivot from physical to digital distribution, and that will be studied in business schools forever.
But they failed to pivot from digital distribution to content. They knew they needed to, they spent billions of dollars trying to, but they didn't understand that content has to be the primary brand identity. Distribution is an implementation detail.