[cjrp]

I noticed cereal has gone up a lot (£5 for Weetabix) but bread hasn't really. Not sure why that would be.

[adwww]

I think bread is often a loss-leader for supermarkets - my local Morrisons has amazing fresh bread by the entrance for just 60p a loaf.

I'm sure it must cost more than that to have an in-store bakery constantly churning them out.

[xnorswap]

Bread definitely has gone up, it's not as dramatic but this loaf has gone from £1.10 to £1.25 in under a year: https://www.tesco.com/groceries/en-GB/products/300134377

That's still a 13% rise, even if it's not as dramatic as the near 50% on things like butter.