[chris_dcosta]

Names are hard to choose, but you shouldn't spend too much time on it at the expense of developing your idea.

It's common now to try to make an english-like brand name, but there's an implicit false assumption that everyone will be able to work out a pun-like significance, but that doesn't work in countries where english is not a first language.

Of course that depends on who your target audience is going to be.