[Duhck]

No and candidly I mishandled the entire shutdown. As a solo founder, my company going insolvent really put me in a dark place.

I’m happy to talk about it now though.

I think the problem was twofold. We were trying to raise during a tumultuous time for consumer hardware — when VCs were really skeptical of hardware without subscription revenue streams. And our unit economics story was really challenging. COGs grew considerably to get to shipping and that compressed our margins in a way that made the growth story seem capitally intensive. I was convinced we could reduce costs and increase AOV / LTV but VCs really wanted subscriptions

[MichaelZuo]

What kind of subscriptions were being considered, if you can still recall?

[Duhck]

We didnt consider any, hence the friction towards getting more capital

[MichaelZuo]

Was there a reason for not considering it?