[mjs00]

Often you can have name relate in some direct or indirect what to what the service does, or something unique about it.

If you are playing off '(In)quiry', FYI my first impression was pronouncing more like 'Squirrel', "SQUIR-Y" rather than "S-QUIR-Y".

[leeHS]

I agree with this. I saw squiry, but my mind instantly converted it to squirrely. My 2 cents.