If you asked me to describe it from the first picture, I might say, “It’s a picture of a monster in front of an Ikea store,” and I might not even notice that it’s not an Ikea store.
I don’t understand the “this isn’t infringement” argument, since it looks super obvious like it is supposed to be an Ikea store. I have a hard time imagining someone looking at the picture and saying, “That’s definitely not an Ikea store.”
> If you asked me to describe it from the first picture, I might say, “It’s a picture of a monster in front of an Ikea store,”
Well I wouldn't.
> since it looks super obvious like it is supposed to be an Ikea store
It's supposed to be similar. But trademark isn't an issue unless there's real potential for confusion, and a single glance at a photo where the building is 80% blocked doesn't count.
When someone has a pear phone, it's obvious what that compares to, and it's also obvious that it's not the same brand.
That image evokes Best Buy more to me. They also use rectangular buildings with a blue and yellow color palette, and the visible letters s, t, and y are actually in the name of the company.
https://www.kickstarter.com/projects/ziggygamedev/the-store-...
If you asked me to describe it from the first picture, I might say, “It’s a picture of a monster in front of an Ikea store,” and I might not even notice that it’s not an Ikea store.
I don’t understand the “this isn’t infringement” argument, since it looks super obvious like it is supposed to be an Ikea store. I have a hard time imagining someone looking at the picture and saying, “That’s definitely not an Ikea store.”