[onlyrealcuzzo]

Sales volume dropped from >$150M per day in the beginning of the year to ~$8M today (and the trend is still going down).

Keeping in mind this is an established market now (5+ years old) - and that the vast majority of sales are known to be wash trades - this is a small, extremely insignificant market.

Magic the Gathering, at this point, is substantially larger than the non-wash trade NFT market.

[mjr00]

My barometer for this stuff is the UFC, which is the perfect platform to market to this crowd. They're already very loudly sponsored by vechain and crypto.com, plus a ton of crypto gambling sites that have come and gone.

Last year there was an NFT advertisement every 10 minutes during UFC broadcasts, telling you to pick up the latest UFC NFT packs. For the past 6 months I haven't heard the announcers mention NFTs a single time.

If you can't even market this stuff to the UFC crowd, it's completely dead.

[pfisherman]

Lol @ the association with UFC. It feels right, but I can’t put my finger on why. Any idea what makes the UFC crowd the ideal audience?

[joshspankit]

Early adopters with disposable income and a desire for excitement?

[pfisherman]

Hmmm. If you are seeing commercials for something you are definitely not an early adopter. For me early adopter for crypto is like the Silk Road Mt. Gox days.

Idk about disposable income, but my frame of reference there is biased from seeing too many Googlers. But maybe aspirations + risk tolerance?