[wellthisisgreat]

> It’s also fair use, no one in their right mind would ever think this is an IKEA product and it doesn’t compete with IKEA in any way

Or there are darker truths and IKEA DOES have products that the horror is competing with

[TeMPOraL]

The mundane reality is likely just that the game reveals a way to exit the maze, which is considered a trade secret and could hurt IKEA's business.