[helloooooooo]

I was about to comment this. I’m surprised IKEA never went after that, but I guess it falls within the realm of parody.

[geenew]

The book goes to great pains to say that the store in question is a knockoff brand of Ikea. To be honest, those parts of the book felt a bit stilted; I had imagined them being added at the request/requirement of the publisher to avoid lawsuits.