[DebtDeflation]

>what is the next step?

What could it possibly be? There's just text, images, audio, and video. All these social media companies are just riffing on those same formats with their own spin (filters, formatting, expiration time, content length, etc.) Same as with like/dislike, follow/subscribe, share, etc. actions. Same as with instrumentation/telemetry to harvest data and sell to advertisers. What else is there? Main difference nowadays is the recommendation algorithms for keeping users engaged.