[saasbuyer]

I'm Ryan -- CEO and co-founder of Vendr.com (YCS19). Since YC, we've become one of the largest software buyers in the world ($2B+ spend processed; 15k+ transactions). But, here's what I don't understand -- why does a company like Vendr even need to exist?

Companies flock to us to buy software because they are fed up with "Contact Sales", opaque pricing, expiring discounts, and the games associated with sales. Buyers of software are rapidly opting out of sellers' sales processes, coming to Vendr, and asking us to do it for them. Sales is broken.

Today, sellers focus on creating sales processes that maximize the leverage and outcomes for the sellers. This creates friction resulting in avg 90 days sales cycles and 20-25% close rates for sellers. Not good. No wonder sales and marketing expense equals ~50% of revenue.

When Vendr's successful, we'll have fixed sales. No more games. Fair pricing, correct and fast buying decisions -- powered by data. This results in a win for the seller (lower cost acquisition; shorter sales cycles) and a win for the buyer (best products win; fair pricing).

LMK if you need help with any of the "contact us" pricing -- we can easily answer this for you. [e-mail]