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by tpmx 1325 days ago
From the Kotaku article this article is a (bad) rewrite of:

https://kotaku.com/ikea-furniture-horror-game-store-is-close...

Updated: 10/31/22, 12.00a.m. ET: Ikea UK got back to us this morning, providing the following statement:

While we think it’s flattering that others are inspired by the IKEA brand, we must be diligent to ensure that the IKEA trademarks and trade dress are not misapplied. Various elements of the video game currently correspond in appearance with the IKEA brand features. We’ve reached out to the creator of the video and asked them to make changes to those elements to ensure that this is no longer the case. They expressed that they understand our request and agreed to make those changes. This should all be well in time for the expected 2024 launch of the game.

2 comments

Thanks! We've changed to that URL from https://www.cbr.com/ikea-the-store-is-closed-cease-and-desis... now. (Submitted title was "IKEA Sends Cease and Desist to Horror Game over Its Lookalike Setting").

From the site guidelines: "Please submit the original source. If a post reports on something found on another site, submit the latter."

https://news.ycombinator.com/newsguidelines.html

This should be at the top. Kudos to IKEA comms team for transparency and clarity in this statement