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by fabianholzer
1326 days ago
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I think the premise that "every employee in the team is an aspiring or budding creator in their niche" is for the majority of companies incorrect. In my experience it is much more likely to encounter "Dark matter developers" [1] than their opposite. When the personal brand building is not done on company-time (unless on behalf of the company, for example in a developer advocate role), it is no business of the company. To borrow a sentence from Cate Huston: "My employer buys my time, they rent my personal brand." [2] [1]https://www.hanselman.com/blog/dark-matter-developers-the-un... [2]https://cate.blog/2021/09/20/being-the-dri-of-your-career/ |
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