[PestoDiRucola]

I'd like to add some context here: the whole cooking pasta with the stove off became a major talking point in Italian social media some months ago (I'm serious). It all started with a popular science educator posting a video on Youtube explaining the science behind it. Then some influencers decided to promote the idea because of reasons such as climate change and the energy crisis, which in turn started being ridiculed for the same reasons you are mentioning. Barilla just jumped on the occasion for some easy marketing both at home and on the international market.