[calebbrown]

I think apps are popular because they are more concrete than the web.

A user knows where an app starts and ends and they know what icon they need to touch to get there.

Websites are far more ethereal and it isn't as clear when you've left one site and landed on another. And it's much harder remembering how to get there.

Case in point: how many people type 'facebook' into google and click the first link instead of entering 'www.facebook.com' into the address bar.