[giogio]

Yeah Federighi made it pretty clear. I'm a little surprised Eddie Cue didn't seem to realize how significant giving up imessage exclusivity could be. But I'm guessing in 2013 there were bigger differences in iPhones vs Android phones, wasn't as clear that eventually it would be a significant reason why someone might choose one over the other. Giving up iMessage in 2013 would be different than giving it up today