Yeah and for Nike I think that'd be true here too. But for, say, Wired? Probably more active/useful.
That's the biggest corporate comms use of Twitter anyways, outside "Twitter as support short line" which is honestly both incredibly obnoxious and really unfair to users not on Twitter so I think it's a good thing it might die.
That's the biggest corporate comms use of Twitter anyways, outside "Twitter as support short line" which is honestly both incredibly obnoxious and really unfair to users not on Twitter so I think it's a good thing it might die.