[jtthe13]

> The problem is advertisers demanding assurances when the company literally had a takeover last week.

Advertisers have the right to demand all the assurances they want. There are other places to spend ad budget. In this economic context there is extra pressure to make every dollar count. Advertisers care about brand equity and RoI. They don’t owe Twitter one dollar. It’s not the advertisers’ fault the takeover is so messy. It’s 100% of Musk’s doing. It’s not the activists’ fault Twitter had no good answers, irrespective of where the questions originated. And lastly, it’s not the first media M&A deal in history. Seeking assurances post-acquisition is boringly standard practice.