[simondotau]

A company like Coca Cola probably plans their ad spend well in advance, and these are likely managed by external agencies. It's one thing to stop planning new advertising campaigns to run on Twitter; it's quite another to reverse course on campaigns already scheduled in.

[seibelj]

I don’t know, if Coca Cola wanted to end ads with Twitter it seems like they could make a call and it’s done. Nonsense all around

[simondotau]

If you've ever worked at any sufficiently large company, especially where third-party agencies/contractors/analysts are involved, you'd know that "nonsense all around" is in fact the status quo.

[bombcar]

Coca Cola would like everyone to know they're pulling their ad spend for all the right reasons, without actually reducing ad spend. They'd love to have it both ways.