[jimmygrapes]

It's more like: focusing the marketing or intended audience of product on the smallest viable minority of potential customers with the intentional exclusion and or derision of other potential customers is not generally a profitable marketing strategy.

Exceptions that prove the rule are those that focus on exclusivity or rarity, such as products that truly only are needed/desired by a niche audience but at a higher cost to make up for the lack of broad appeal/availability.

Movies and TV shows (about which the "get woke, go broke" saying originated) don't fall under that sort of exclusivity-at-a-higher-price concept. Intentionally alienating 80% of your customer base to appeal to 20% is a risky strategy.