[tescocles]

Musk is simply roleplaying as a competent businessman, with a side mission of appeasing his bizarre army of deluded sycophants who worship him for being a kooky crazy genius (he isn't). This is exactly the kind of image he thought he had when he swanned in and fired everyone: he thought it made him look like a cutthroat, intelligent businessman; it's simply a coincidence that Twitter does happen to be a bloated, mismanaged mess.