A year later, NYtimes published a story on how one of the highest selling products was telling her employees to write reviews. https://twitter.com/maram5e/status/1218339532891983873?s=20
I wrote on here https://twitter.com/maram5e/status/1130299513011343366 service/product reviews are the new ads.
-- Amazon reviews Groupon reviews Sephora reviews Booking com reviews This is the beginning..we are entering a new whole world of decentralized power and brand authority. It's interesting to watch how big brands will continue to fight it.