[zmaurelius]

It also depends heavily on what exactly you are buying. If you are buying health supplements, expect way more than 30% fake reviews and expect a lot of products to be fake themselves. On the other hand, if you are buying something like a rice cooker, you won't run into many fake products and the number of fake reviews will be closer to 30%.

For that reason, I avoid buying supplements on Amazon unless it comes from a few brands that only use one trusted seller to push their stuff.

[JamesianP]

Funny you say that. I think I did get just that a couple years ago, a fake rice cooker. We tried to order a relatively-pricey Japanese brand and what came was clearly a no-name imitation in plain packaging. First time I think I noticed getting a fake.

[zmaurelius]

Unfortunately, fake products have infiltrated just about every product segment. Even though there are relatively fewer fake products in some categories, the overall percentage of fake products is uncomfortably high and only getting higher over time it feels like.