[trs8080]

> decides to write a negative review before even seeing the movie

Nobody claimed this was happening. Just because the NYT says "we're only doing investigative pieces on tech," doesn't mean that they start fabricating lies. It just means they don't do fluff pieces. This is the preferred approach - for example, I don't want coverage of the cuddly PR that the oil industry puts out, I want investigative pieces that uncover malfeasance.

[bryan_w]

You may have mis-parsed what the poster was saying. Imagine going to review the Ghostbusters reboot, but even before stepping into the theater, you decide you are going to write a negative review. That doesn't require fabricating lies, but most would say its an unfair/dishonest way to do movie reviews.