[jonsneyers]

I don't particularly like the name either, but it already had a name before it existed — that's the way JPEG works, the ones who write the Call for Proposals give it a name, not the ones who actually bring the proposals and design the new codec.

Anyway, I think "jxl" will in practice be the more common way to refer to JPEG XL images, and the full name will at some point become a matter of etymology and trivia questions.