Amazing headline. It reminds me about a joke from a Futurama episode, from the late 90s, while Fry is channel surfing intergalactic cable, "Sheesh... 40,000 channels and only 150 of them have anything good on."
If 10,000 people say this but there is little overlap in the channel preferences, suddenly 40,000 channels seems a reasonable number. Point being that there are a wide ranging number of interests, just because it isn't in your niche, doesn't mean it shouldn't be there at all.