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Yes, that is correct! Let me explain better: As you said, we provide software to childcare agencies to manage care providers (nannies, babysitters, etc) and connect them with service seekers (families).
These agencies recruit, select, and agglomerate childcare providers so whenever a family needs a service in their home, they have a huge network of candidates from which to select, all of this using our software. Now, by selling our software, we now have more than 200 childcare agencies across the US, which all combined represent a huge amount of childcare providers! Then, we thought! We have a huge network, so how can we acquire customers (families)? The market is huge, who doesn't need to take care of their children? I bet we can advertise and find a lot of families looking for childcare! But wait, childcare is expensive, and not all parents can afford it, so let's speak with the companies they work for and see if they want to subsidize part of the cost of childcare. And there is where we are at, we are trying to reach out to companies that could be interested in giving childcare as a benefit for their team members, without any luck. I hope that this makes more sense :) |
Do companies provide such benefits directly in the US, or at least in certain areas? In cities I'm familiar with, childcare services are a personal choice, even if there is a daycare in your office building.
I do have some ideas and approaches, if you might want to connect I'd be happy to chat.