[withinboredom]

I think you've encountered a very hard problem. In the US, childcare is not something you just "point and click" on, but something you try to choose the best for and spend months/years on a waiting list.

The crux of your problem: people without kids are unlikely to even fully comprehend what you're offering and people with kids are likely to feel like you're commoditizing child-care. So your marketing materials and pitch needs to both convey the benefits to people without kids and make it feel like there's a personal touch for the people with kids (def including something like "the BEST childcare").

You also probably want to do a bit of research and find out when company events are. If you could notify them far enough in advance so that they can "provide childcare services during their event," that would be huge, especially if it won't impact the event's budget severely. But my 2 cents would be to focus on providing care during events, which are often after-hours. Any company can see the value of that immediately as they want their employees to attend and not worry about their home-life, especially for events where the SO is invited.

That would get you "in the door" to discuss more permanent contracts.

[dlopezb]

Great idea about the events! I think that at Christmas this could be huge because that time of the year is usually when all the after-hours events start.